Cookie Policy
This Cookie Policy explains how Apturio INC (“Apturio,” “we,” “us,” or “our”) uses cookies and similar technologies when you visit our websites, use our online forms, interact with our booking pages, communicate with us through chat or messaging channels, or use any Apturio-hosted digital experience.
This Cookie Policy should be read together with our Privacy Policy, Terms of Service, and any other applicable agreement between you and Apturio.
1. What Are Cookies?
Cookies are small text files placed on your browser, device, or computer when you visit a website. Cookies help websites function properly, remember user preferences, improve security, measure website performance, and support marketing or analytics activities.
We may also use similar technologies, including pixels, tags, scripts, beacons, local storage, session storage, and tracking links. In this policy, we refer to all of these technologies collectively as “cookies.”
2. Why We Use Cookies
Apturio uses cookies to:
operate and secure our websites, funnels, forms, booking pages, and customer portals;
remember your preferences and improve your browsing experience;
understand how visitors use our website and services;
measure the performance of campaigns, forms, landing pages, and sales funnels;
support live chat, AI assistant, CRM, calendar booking, payment, and customer support workflows;
personalize communications and improve our services;
detect fraud, abuse, spam, or unauthorized activity;
comply with legal, security, and operational requirements.
3. Types of Cookies We Use
Strictly Necessary Cookies
These cookies are required for our websites and services to function properly. They support core features such as page navigation, secure access, form submission, fraud prevention, payment processing, session management, and privacy preference storage.
Because these cookies are necessary, they cannot usually be disabled through our cookie tools. You may block them through your browser settings, but some parts of our website or services may not work correctly.
Examples may include cookies used for:
security and authentication;
session management;
payment checkout;
consent preference storage;
website availability and load balancing;
spam or abuse prevention.
Functional Cookies
Functional cookies help us remember choices you make and provide enhanced functionality.
Examples may include cookies used to remember:
language preferences;
region or location preferences;
form progress;
previously selected booking options;
chat or support interaction history;
user interface preferences.
Disabling functional cookies may reduce personalization or convenience.
Analytics and Performance Cookies
Analytics cookies help us understand how visitors interact with our websites and digital experiences. These cookies may collect information such as pages visited, time spent on a page, traffic source, device type, browser type, and user interactions with forms, buttons, links, or booking pages.
We use this information to improve our website, measure content performance, troubleshoot user experience issues, and understand the effectiveness of our campaigns.
Where required by applicable law, analytics cookies are only used with your consent.
Marketing and Advertising Cookies
Marketing cookies help us measure advertising campaigns, understand lead sources, personalize marketing messages, and improve our sales funnels.
These cookies may be used to:
measure ad performance;
understand whether a visitor came from a social media post, paid ad, email campaign, referral, or search engine;
support retargeting or remarketing campaigns;
personalize follow-up communications;
measure conversions from landing pages, forms, booking links, or checkout pages.
Where required by applicable law, marketing and advertising cookies are only used with your consent.
Chat, CRM, Booking, and Automation Cookies
Apturio provides CRM, automation, AI assistant, booking, chat, form, and customer communication services. Some pages may use cookies or similar technologies to support these features.
These technologies may help us:
route inquiries to the correct team or workflow;
remember previous chat or form interactions;
qualify leads;
support booking and appointment scheduling;
connect website activity with CRM records;
trigger follow-up communications;
improve customer support and onboarding.
Depending on the page and configuration, these technologies may involve Apturio systems or third-party platforms used by Apturio to provide these services.
Embedded Content and Third-Party Cookies
Some Apturio pages may include embedded content or integrations from third parties, such as videos, maps, calendars, payment processors, forms, chat tools, analytics tools, advertising platforms, or social media platforms.
These third parties may place their own cookies or similar technologies on your device. Apturio does not control all third-party cookies, and their use is governed by the privacy and cookie policies of the applicable third party.
Examples of third-party services that may be used on Apturio websites or customer experiences include, depending on the page:
CRM, funnel, form, and automation platforms;
analytics and reporting tools;
payment processors;
calendar and booking tools;
email and messaging platforms;
social media and advertising platforms;
video or media hosting providers;
security, hosting, and infrastructure providers.
4. Cookies and Personal Information
Some cookies may collect or infer information that can be considered personal information, depending on the context. This may include:
IP address;
device identifiers;
browser and operating system information;
location inferred from IP address;
pages visited;
forms submitted;
lead source or attribution data;
interactions with ads, emails, chat, booking pages, or forms;
identifiers connected to CRM or marketing records.
Where cookies or similar technologies are used to identify you, locate you, or profile your behavior, Apturio provides information about those technologies and obtains consent where required by applicable privacy laws.
5. Consent and Cookie Preferences
Where required by law, Apturio asks for your consent before using non-essential cookies, including analytics, marketing, advertising, profiling, or certain third-party tracking technologies.
You may be able to manage your cookie preferences through:
our cookie banner or consent management tool, where available;
browser settings;
third-party opt-out tools;
privacy settings provided by advertising platforms;
contacting Apturio directly.
You may withdraw or modify your consent at any time where such options are available.
6. Managing Cookies in Your Browser
Most browsers allow you to control cookies through their settings. You can usually configure your browser to:
block all cookies;
delete existing cookies;
reject third-party cookies;
receive notifications before cookies are placed;
limit tracking technologies;
clear browsing history and cached data.
The exact process depends on your browser and device. Blocking or deleting cookies may affect website functionality, including forms, booking pages, checkout pages, login sessions, chat tools, and preference settings.
7. Do Not Track and Similar Signals
Some browsers offer “Do Not Track” or similar privacy signals. Because there is no universally accepted standard for how websites should respond to these signals, Apturio may not respond to all such signals in the same way.
Where legally required, Apturio will honor applicable privacy preference signals or consent requirements.
8. Third-Party Advertising and Analytics Choices
Some third-party platforms allow users to manage how their data is used for advertising or analytics. You may be able to adjust your preferences directly with those providers.
For example, advertising and analytics providers may offer settings to limit personalized ads, disable certain tracking, or manage ad preferences.
Please note that opting out of personalized advertising does not necessarily mean you will stop seeing ads. It may mean that the ads you see are less personalized.
9. Cookies Used by Apturio Customers
Apturio provides CRM, automation, booking, chat, form, and AI assistant services to businesses. In some cases, Apturio may process data or support cookies on behalf of its customers.
Where Apturio acts as a service provider or processor for a customer, the customer may be responsible for determining the purpose of the cookies, obtaining any required consent, and providing appropriate notices to its own end users.
Apturio encourages customers to configure their websites, forms, funnels, chat widgets, and automation systems in compliance with applicable privacy, consent, and electronic communication laws.
10. International Processing
Cookies and related data may be processed by Apturio or its service providers in Canada, the United States, or other jurisdictions where Apturio or its technology providers operate.
Privacy laws in those jurisdictions may differ from the laws in your province, state, or country. Where required, Apturio uses contractual, technical, and organizational safeguards to protect personal information processed through cookies and similar technologies.
11. Data Retention
The length of time a cookie remains on your device depends on the type of cookie.
Session cookies are deleted when you close your browser.
Persistent cookies remain on your device for a defined period or until you delete them.
Consent preference cookies may remain longer so we can remember your choices.
Analytics and marketing cookies may remain for the period configured by the relevant provider.
Apturio retains cookie-related data only for as long as necessary for the purposes described in this policy, unless a longer retention period is required or permitted by law.
12. Updates to This Cookie Policy
Apturio may update this Cookie Policy from time to time to reflect changes in our technology, services, legal obligations, or business practices.
When we update this policy, we will revise the “Last Updated” date above. If the changes are material, we may provide additional notice where required by law.
13. Contact Us
For questions about this Cookie Policy, our use of cookies, or your privacy choices, you may contact us at:
Apturio INC
Email: [email protected]
Website: https://www.apturio.com
Legal Center: https://legal.apturio.com
